Hi, I’m Morten Ols,
Sr. Manager, UX & Customer Experience at Maersk.
A designer with 13+ years of experience. I love designing systems that scale experiences to improve people’s everyday.
Scroll down to explore selected workMaersk
Visit maersk.com- Sr. Manager, UX & Customer Experience 2024 – today
- Senior UX Designer 2021 – 2024
From an MVP for three simple supply chains to a platform for some of the world’s most complex.
As a designer, I shaped the platform experience from the first MVP, building on the internal design system and extending it for the complexity of global supply chains. The platform now enables an end-to-end shipment journey with operational control like never before, allowing Customer Experience teams to manage supply chains of any size, including those of some of the world’s best-known brands.
As a design leader, I guide a global design team, from HQ to designers close to the front line, in scaling the platform experience while safeguarding its initial principles and quality. Under my leadership, the team has also evolved from traditional UX design into an AI-native design practice.
The MVP.
Danske Bank
Visit danskebank.dk- Chief Digital Designer 2021
- Senior Digital Designer 2018 – 2020
From a business banking platform to a design system for the whole bank.
I designed the District experience, Danske Bank’s professional online platform for business banking. I scaled it from prototype to a platform of dashboard, workspaces and panels, alongside onboarding, a third-party connectivity platform and new products such as cashflow and FX forecast.
As Chief Digital Designer, I scaled the foundations of District into Sapphire, a web-first design system for building digital experiences across Danske Bank. I also doubled the size of the team and helped establish a new Tribe within the bank, responsible for maintaining and scaling its digital web experiences.
Hello Group
(Today called NoA Ignite)
- Digital Designer 2017
Crafting digital experiences for well-known brands and corporations.
My work spanned a broad mix of brands and corporations, from banking products for Danske Bank to exploring an AI-enabled digital auditor for Deloitte.
- Danske BankPocket Money, a leader learning hub, pay with your bank account as an open banking alternative to credit cards, and a subscriptions overview in the mobile bank.
- DeloitteExplored the future of the digital auditor with AI, and what it means for employee and business strategy.
About me
For over 13 years I have designed digital experiences for a wide range of clients and corporations, crafting systems with national and global impact.
In recent years I have led a global design team, setting direction, standards and the experience KPIs that keep the work coherent at scale.
In any collaboration I value clear thinking, shared ownership and craft. I work close to product, engineering and leadership, so design decisions stay grounded in real use and carry through to the last detail.
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- Sr. Manager, UX & Customer Experience2024 – today
- Senior UX Designer2021 – 2024
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- Chief Digital Designer2021
- Senior Digital Designer2018 – 2020
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- Digital Designer. Today called NoA Ignite2017
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Freelance
- Digital Designer for various agencies and brands2016
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Emply
- Senior Digital Designer2015
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J. Walter Thompson Copenhagen
- Digital Designer2013 – 2015
Let’s talk.
Connect with me on LinkedIn, or send an email if you have something in mind.